Superbowl Car Candy

Posted: February 10, 2011 in Events, Videos
Tags: , , , , ,

Aside from Christina’s lyric-slip and Green Bay taking home the trophy, the 2011 Superbowl had some great eye candy for gearheads. Some of the car commercials were utterly confusing, others good, but only two of them great. I won’t post them all as they are all over the internet but here are the two standout commercials (in my humble opinion) of this past Sunday’s game.

#1: Mercedes-Benz “Welcome”

This commercial wins for its sheer beauty. Seeing legions of Benzes rolling through the night, vintage next to modern, modern next to concept, was stirring. It reminds us of the incredible pedigree with which a company like Mercedes stems from, and continues to build off of.

#2: Chevy Camaro

The first Camaro spot was annoying, if only for the fact that it featured a Transformer. This one however, took the cake home for best Superbowl ad on a psychological level. In fact, it stole the cake, and then kicked the moist fluffiness out of it before eating it off of the cleats. The reason being is not only is it awesome, but it makes so many pleas for testosterone secretion in the court of man. During what is arguably the most testosterone driven television event of the year, Chevy hit advertising gold with this one.

Ok, so in the end, I didn’t choose Chrysler’s “Imported from Detroit” or VW’s ultra-adorable “Baby Darth Vader,” but the Chrysler commercial, while harrowing and inspiring, showcased a car that nobody cares about and simply didn’t fit the bill of either luxury or power. VWs ad was undeniably super cute and clever, but it wasn’t much of a car commercial. The top awards go to Mercedes and that mullet-bearing lovechild of a muscle car, the Chevy Camaro.


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