Commentary: Hans Ulrud of Tesla Pipes Up…Or Not

Posted: February 19, 2011 in Uncategorized, Videos
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In a recent edition of the Contra Costa Times I was chewing over an article by Gary Sowerby on his driving impressions of the Tesla Roadster. In his article, Sowerby wrote during a ride along with Tesla representative Hand Ulrud:

We cruise around town while Hans fields questions from fellow drivers at traffic lights and slack-jawed pedestrians on crosswalks.

“Yes it has a hand-built carbon fiber body, regenerative braking and they are for sale now. The future is here!”

There is no problem hearing the questions or answers because the topless Tesla is so quiet.

“Not sure if I like this silent ride though Hans,” I offer, recalling the terrific pitch of my Porsche’s tuned exhaust.

“You get used to it, Garry. Isn’t the sound of chirping birds, gentle breezes rustling fields of wildflowers or the crash of waves on a lonely roadside seascape better than the blat of fossil fuel emissions spewing out a set of quad tailpipes?” Hans has obviously been down this road of questioning before.

I stopped reading the paper at this point and looked up, puzzled. I’m sorry did I read that right? Or did Sowerby just hear that…wrong? Surely a cutting edge company such as Tesla has a better answer than this… or do they not? I have to say the latter is likely correct, because that excuse sound utterly terrible.

Would I rather hear hear birds and flowers and lawn gnomes gobbling lawn and the wings of a butterfly over the sound of triumph? No. Very much not so. If I set into a vehicle of sport, I want to hear growly, purring and snarling tuned creatures of crafted iron victoriously heralding their presence and invigorating you the driver to OPEN. IT. UP.

Such an answer as Ulrud gives might appeal to a commune of Berkeley hemp-worshipers who spend their time eating organic air while curled up in trees. However the biggest fault in his answer is that such a demographic wouldn’t buy a Tesla anyway because they would rather see cars rot into oblivion.

For a manufacturer of a single make marked “Roadster” Tesla must come up with a better answer than that. And no, the Sound Racer is not the answer either. Until next time, Hans, please see the video below.


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